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Results categorised as Advertising
08 Mar 2023
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Ella Sagar
Interview: Neil Mortensen, ITV's director of audiences tells The Media Leader what skills media, research and insight professionals need in a fragmenting media landscape.
03 Mar 2023
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Ella Sagar
At the Future of Audio Europe 2023, the majority of attendees chose improving audience measurement as the top priority for the audio industry.
02 Mar 2023
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Ella Sagar
In brief: Brixton Finishing School has launched a "Change Making Bond" to call on businesses to commit to longer-term agreements with its underrepresented talent training programmes.
02 Mar 2023
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Ella Sagar
In brief: TalkTV has extended its streaming options with a free ad-supported channel on ad-supported video-on-demand service Amazon Freevee.
02 Mar 2023
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Greg Grimmer
Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart's launch of Playout will change the OOH sector and wider media world.
02 Mar 2023
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Laurence Green
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise...
02 Mar 2023
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Dan Conti
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
01 Mar 2023
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Ella Sagar
Rob Biagioni shares who had the biggest impact on his career and what other sector he would work in if he didn't work in publishing.
01 Mar 2023
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Nick Graham
Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.
01 Mar 2023
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Ella Sagar
A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.
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The Media Leaders Awards 2021: Highlights
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TV
Audio
Consumer
- IAB launches measurement advisory board in push for measurement solutions
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- IAB launches measurement advisory board in push for measurement solutions
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report
- The measurement debate TV really needs to have
- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
