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Results categorised as Advertising
09 Feb 2023
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Ella Sagar
Spotify is now talking more about 'efficiency' and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.
08 Feb 2023
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Ella Sagar
Verica Djurdjevic tells The Media Leader about her first job in a cake shop and which other media owner she would work with on a collaborative campaign.
07 Feb 2023
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Ella Sagar
In brief: Say It Now, the interactive audio ad tech company, has appointed Zoe Bruton as its sales director.
06 Feb 2023
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Omar Oakes
The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.
06 Feb 2023
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Ella Sagar
Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop.
01 Feb 2023
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Ella Sagar
In brief: UK cinema advertising contractor Pearl & Dean has secured a new contract with Curzon starting in July 2023.
01 Feb 2023
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Ella Sagar
Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.
01 Feb 2023
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Ella Sagar
The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
31 Jan 2023
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Ella Sagar
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
30 Jan 2023
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Ella Sagar
UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.
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