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Results categorised as Advertising
20 Apr 2023
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Ella Sagar
In brief: WPP has acquired global sonic branding agency amp.
20 Apr 2023
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Jonny Grum
It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker's co-founder.
20 Apr 2023
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Maren Seitz
For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners' senior director.
19 Apr 2023
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The Media Leader Staff
In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.
19 Apr 2023
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Ella Sagar
Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
19 Apr 2023
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Ahmed Elkady
In-brief: Google has published research on how its interest-based audience (IBA) solution performs when used in combination with privacy-preserving signals.
19 Apr 2023
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Ella Sagar
The managing director of The Sun shares what is coming up in conversations with clients at the moment and the secret to his leadership style.
18 Apr 2023
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Ella Sagar
A new joint study has highlighted how out-of-home advertising reinvests revenues into London; the circular economy, local infrastructure and diverse initiatives.
18 Apr 2023
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Ella Sagar
WPP agency Wavemaker has appointed Jon Gittings to international head of strategy where he will be responsible for developing US-based global new business opportunities.
17 Apr 2023
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The Media Leader Staff
WPP CEO Mark Read will open the Media Leaders Awards' results ceremony at next week's awards ceremony, with a fireside chat about leadership with The Media Leader's editor Omar Oakes.
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