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Results categorised as Advertising
04 May 2023
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Omar Oakes
ITV's CEO Carolyn McCall has urged the UK Government to urgently pass the proposed Media Bill as it is "fundamental" to its future as a public-service broadcaster.
04 May 2023
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James Shoreland
Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative's UK CEO.
04 May 2023
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David Price
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media's MD.
04 May 2023
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Laurence Green
We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.
03 May 2023
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Ella Sagar
The creators of cosmetics brand Maybelline's nationwide 3D out-of-home have hailed the world's biggest campaign of its kind for outdoor creative that appears to pop out of the screen.
03 May 2023
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Ahmed Elkady
A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.
03 May 2023
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Ella Sagar
BFI IMAX has awarded Pearl & Dean its advertising sales contract after the UK's biggest cinema screen ended its agreement with Odeon last year.
03 May 2023
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Jan Gooding
Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.
03 May 2023
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Ella Sagar
The head of sales for UK & International and connected TV marketplace FreeWheel tells us which other media sectors she would think about working in and her role model.
02 May 2023
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Ella Sagar
Kantar Media has appointed Sky's chief business officer Patrick Béhar as Global CEO.
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