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Results categorised as Advertising
18 May 2023
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Ella Sagar
In brief: the bagel brand will run 3D creative across select Global-run digital gateway screens at London Waterloo and Kings Cross St Pancras.
18 May 2023
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George Papandreopoulos
Havas' global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
17 May 2023
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Ella Sagar
The Guardian's chief advertising officer tells The Media Leader about what a media salesperson needs in 2023, and her most insightful mistake.
17 May 2023
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Raymond Snoddy
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.
17 May 2023
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Chontal Angus
Audiotrack's Chontal Angus explains how digital audio can learn from video to address its measurement problem.
16 May 2023
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Ella Sagar
In brief: ITV's relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.
15 May 2023
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Ella Sagar
In brief: Boots will be the headline sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden until 2025.
11 May 2023
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Ahmed Elkady
The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.
11 May 2023
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Nicola Kemp
According to the latest All In Census, over half of women believe parental leave has negatively impacted their career progression; now is the time to recognise and remove structural barriers to women’s success.
11 May 2023
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Ella Sagar
A third of advertising professionals feel stressed or anxious, the industry’s second All In Census has found.
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