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Results categorised as Advertising
20 Aug 2025
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Natasha Wallace
LLMs build trust and relevance by citing external sources. Every high‑authority site you do not yet occupy is an invitation to shape how LLMs perceive your brand.
19 Aug 2025
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Maximilian Bashford
The campaign marking Pride 2025 has already appeared in 11 other cities.
18 Aug 2025
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Nick Manning
Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.
18 Aug 2025
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Jack Benjamin
Havas Media Network UK's chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.
15 Aug 2025
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Ellie Hammonds
As the 2025/26 Premier League season kicks off, Sky Media has announced a record number of sponsors, including Guinness, Coca-Cola, Uber Eats, The British Army, Bet365 and EA Sports.
15 Aug 2025
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Matt Allfrey
As search evolves rapidly in the age of LLMs, here are five steps for marketers to future-proof their discovery strategy.
15 Aug 2025
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Helen Johnson
The incoming LHF TV and online ban offers brands an opportunity to be more innovative with their creative, trial new channels and rethink their media strategies.
14 Aug 2025
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Maximilian Bashford
Lionesses, a superhero, dementia… industry leaders put forward some of their favourite ads this year.
14 Aug 2025
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Ellie Hammonds
Announcing a new album on a podcast speaks to the unique opportunity advertising on this medium holds and could push this medium even further into the limelight.
13 Aug 2025
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Maximilian Bashford
Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
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