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Results categorised as Advertising
15 Jun 2023
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Ahmed Elkady
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
15 Jun 2023
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Ahmed Elkady
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
15 Jun 2023
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Sam Olive
Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK's head of video.
14 Jun 2023
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Ahmed Elkady
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
14 Jun 2023
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Jack Benjamin
Laurence Green joins Omar Oakes and Jack Benjamin to discuss the point of Cannes Lions, the importance of creative in driving effectiveness, and some concerning consumer trust numbers for news.
14 Jun 2023
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Ella Sagar
The Telegraph's chief commercial officer shares how she started her career in media and what she is most proud of from the last year.
14 Jun 2023
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Omar Oakes
Ofcom's proposals to increase the amount of ads that ITV and Channel 4 can broadcast will cost £180m a year in ad revenue for non-public service broadcasters and hit niche channels hardest, according to research by multi-channel broadcasters.
14 Jun 2023
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Ella Sagar
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
13 Jun 2023
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Ella Sagar
Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.
13 Jun 2023
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Ahmed Elkady
In her new role, Privodanova will be responsible for building and scaling Pinterest’s advertising business across the region, reporting to chief revenue officer, Bill Watkins.
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