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Results categorised as Advertising
22 Jun 2023
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James Parnum
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK's head of media planning.
22 Jun 2023
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Ahmed Elkady
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
22 Jun 2023
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Nina Franck
Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets.
21 Jun 2023
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Omar Oakes
Interview: The World Media Group CEO admits she doesn't 'need' to network but admits Cannes Lions' biggest draw is the chance to network. So why's she making a rare appearance this year?
21 Jun 2023
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Ella Sagar
News UK's commercial director for broadcasting shares advice for younger people in the industry and what he would do if he won the lottery.
21 Jun 2023
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Ella Sagar
The cost-of-living crisis has affected people's time at home, shopping habits, and long and short-term planning, new data shows.
19 Jun 2023
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Simon Orpin
Find out the Top 20 branded content campaigns of all time ahead of their release at Cannes Lions this week. Electric Glue co-founder Simon Orpin argues they underscore that the role of media is to liberate great creative ideas.
19 Jun 2023
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Omar Oakes
Interview: Sir Martin Sorrell is certain Cannes Lions still matters, but will be attended by fewer clients and even more tech companies during this challenging year for advertising.
19 Jun 2023
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Omar Oakes
In brief: All supporters of the industry's climate action initiative Ad Net Zero supporters are now required to publicly declare a "science-based net zero target".
15 Jun 2023
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Ahmed Elkady
EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
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