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Results categorised as Advertising
28 Jun 2023
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Ella Sagar
The Evening Standard's commercial director shares which company merger he'd fancy and which advertiser he would love to work with.
28 Jun 2023
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Ahmed Elkady
Whether Topics API will really protect users’ privacy is hotly debated.
28 Jun 2023
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Raymond Snoddy
Prime Minister Rishi Sunak's wooden appearance on the BBC's Sunday morning political talk show drew criticism from unexpected corners.
28 Jun 2023
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Ella Sagar
A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some "match rates" rated as highly as 100%.
26 Jun 2023
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Bill Duggan
Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group's executive vice-president.
26 Jun 2023
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Ella Sagar
JCDecaux's public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.
26 Jun 2023
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Ahmed Elkady
In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.
26 Jun 2023
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Ahmed Elkady
Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book 'Madison Avenue Makeover'.
26 Jun 2023
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Omar Oakes
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can't cover up the many cracks that need fixing, writes the editor.
22 Jun 2023
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Ella Sagar
The US Joint Industry Committee (JIC) has published a scoring rubric for cross-platform currencies and a six-month plan for its Streaming Data Service.
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