SEARCH
Results categorised as Advertising
11 Jul 2023
|
Omar Oakes
While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.
10 Jul 2023
|
Omar Oakes
Ofcom has confirmed that the Advertising Standards Authority will act as a "co-regulator" for new rules on advertising less healthy food and drink products in the UK.
10 Jul 2023
|
Ella Sagar
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.
06 Jul 2023
|
Ella Sagar
Brands should use cinema activations at the beginning of campaigns as a "primer" for other media, delegates heard today.
06 Jul 2023
|
Simon Carr
Strategy Leaders: Media planners have an opportunity to leverage social proof with data-led influencer strategies, but must not forget it is humans that can navigate the complexities of the market.
06 Jul 2023
|
Marcos Angelides
Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry's chief strategy and innovation officer.
06 Jul 2023
|
Ahmed Elkady
Review: In 'Adscam', author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry's attention while offering harsh criticisms that few may want to hear.
05 Jul 2023
|
Ella Sagar
For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.
05 Jul 2023
|
Ella Sagar
Warner Bros Discovery's GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.
05 Jul 2023
|
Ella Sagar
Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut's commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the 'lifestyle platform of choice for everyone'.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer