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Results categorised as Advertising
17 Jul 2023
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Omar Oakes
Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.
17 Jul 2023
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Ella Sagar
This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.
17 Jul 2023
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Bob Wootton
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA's former director of media.
13 Jul 2023
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Ella Sagar
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of "late money" being spent on TV in the UK this summer.
13 Jul 2023
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Nicola Kemp
Nicola Kemp reviews 'The Blend', in which OMD UK's managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.
13 Jul 2023
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Laurence Green
In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.
12 Jul 2023
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Omar Oakes
The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.
12 Jul 2023
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Hitesh Bhatt
TV advertisers and broadcasters need to embrace programmatic, streaming and measurement technologies instead of sticking with the status quo, or risk being left behind by consumers.
12 Jul 2023
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Ella Sagar
Scope3's chief commercial officer talks about what has changed in conversations with clients since its founding 18 months ago and three qualities of a brilliant salesperson.
11 Jul 2023
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Omar Oakes
Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu's iProspect as its new global media agency of record.
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