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Results categorised as Advertising
02 Sep 2025
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Nick Manning
Is it possible to divert adspend away from media that doesn't invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.
02 Sep 2025
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Jan Gooding
This weight-loss revolution could have implications for the future of food-and-drink brands, let alone the heath of the nation.
29 Aug 2025
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Jonathan Healey
AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.
29 Aug 2025
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Dean Harris
To achieve the next phase of growth, retail media networks must move beyond being a trading desk and become true media owners. This requires a change in operating model.
27 Aug 2025
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Jon Manning
Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from.
27 Aug 2025
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Jack Benjamin
Molly Rose Foundation's Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what's at stake if advertisers don't apply pressure to social platforms serving harmful content to teens.
26 Aug 2025
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Omar Oakes
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
22 Aug 2025
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Frederic Vaulpre
The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.
22 Aug 2025
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Elliott Starr
Other luxury brands can learn from Range Rover's media planning and not forget the psychology of domestic diplomacy when it comes to big purchases.
21 Aug 2025
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Paul Wright
The live sport experience starts before the first whistle, from pre-match meals to watch parties to attending fan zones. For brands, that’s a goldmine of moments to connect — but also a challenge.
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