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Results categorised as Advertising
26 Sep 2023
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Ella Sagar
Radiocentre, the industry body for commercial radio, has released new research with System1 on the emotional impact and effectiveness of audio advertising.
26 Sep 2023
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Omar Oakes
We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.
26 Sep 2023
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Suzie Coen
Companies offering perks to help related to mental health and wellbeing, but not addressing the root of stress and pressure of their employees, could be guilty of care washing.
26 Sep 2023
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David Fieldhouse
Brands looking to explore investing in "the sleeping giant" that is retail media, should consider a framework for their strategy.
26 Sep 2023
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Stefanie Daniels
Stefanie Daniels explains how she bridged the gap from selling media, to elevating women in the industry, and three ways she overcame self-doubt throughout her career.
25 Sep 2023
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Ella Sagar
Eight media and advertising professionals have launched a collective, Join Our Table, to improve the equity and visibility of Black women in advertising and media.
25 Sep 2023
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Omar Oakes
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it's not more competition, writes the editor.
25 Sep 2023
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Ella Sagar
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.
21 Sep 2023
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Ella Sagar
Media strategists need to plan for distraction and use visual and auditory attention together.
20 Sep 2023
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Ella Sagar
The Guardian has launched its "biggest European campaign" to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
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