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Results categorised as Advertising
09 Nov 2023
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Ella Sagar
Advertisers are forecast to spend 4.8% more than last year's record £9bn during Q4 2023, according to new AA/WARC data.
08 Nov 2023
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Ella Sagar
The FT's global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.
08 Nov 2023
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The Media Leader Staff
Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.
07 Nov 2023
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Ella Sagar
A new software update to Apple's iPhone software update could boost measurement across the podcast industry, the CEO of global podcast publisher Acast discussed during its quarterly earnings call.
07 Nov 2023
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Nicola Kemp
Media leaders are in danger of perpetuating inequality and eroding employee trust with heavy-handed statements on which desk is best.
07 Nov 2023
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Ella Sagar
The UK exported £15.6bn in advertising and market research services in 2022 — a 15.5% year-on-year increase.
06 Nov 2023
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Omar Oakes
If greenwashing in media and advertising is such a major concern, it doesn't seem to be working very well, writes the editor.
06 Nov 2023
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Ella Sagar
The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling "lack of creativity" and "unease" around the sector. The CMO tells us why.
03 Nov 2023
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Ella Sagar
Analysis: While Sky's tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a "stronger understanding" of the impact of media spend across the entire funnel.
03 Nov 2023
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Bob Wootton
Isba's cross-media measurement plan is too big to not work. But advertisers are restless and frustrated.
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