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Results categorised as Advertising
24 Nov 2023
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Lucie Cave
Bauer Media's Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can "out-personality" any politician.
23 Nov 2023
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Ella Sagar
MediaSense has appointed Matthew Gardner as chief operating officer to support its international growth plans.
23 Nov 2023
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Ella Sagar
Audience data company Samba TV has partnered with "omnichannel" ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.
23 Nov 2023
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Ella Sagar
Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.
23 Nov 2023
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Simon Carr
Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
23 Nov 2023
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Alex Moore
TikTok is different to other social media platforms and marketers should lean in to it even if they do not enjoy it as much as their audience.
23 Nov 2023
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Nina Franck
Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.
22 Nov 2023
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Ella Sagar
Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company's global expansion plans.
22 Nov 2023
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Omar Oakes
The UK's Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver "total campaign" reporting.
22 Nov 2023
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Hannah Mirza
In a new column, the Responsible Marketing Agency's founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
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