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Results categorised as Advertising
30 Nov 2023
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Ella Sagar
A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand's marketing budget, very few feel "very confident" about its return on investment.
29 Nov 2023
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Ella Sagar
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
29 Nov 2023
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Ella Sagar
UKTV will launch a "masterbrand" to bring together its free-to-air channels and free streaming service.
29 Nov 2023
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Ella Sagar
Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
29 Nov 2023
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Ella Sagar
GB News' commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.
29 Nov 2023
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Ella Sagar
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising
28 Nov 2023
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Anne Tucker
Mediatel Connected's head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.
28 Nov 2023
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Uzma Afridi-Gardiner
Nabs' principal business psychologist shares ways to protect and support both your and your team's mental health during "the seasonal squeeze".
27 Nov 2023
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Jack Benjamin
Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.
27 Nov 2023
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Ella Sagar
The Attention Council's CEO Andy Brown's recent column on attention prompted several responses from media research leaders.
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