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Results categorised as Advertising
05 Dec 2023
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Ella Sagar
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what's next for advertisers.
05 Dec 2023
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The Media Leader Staff
GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.
05 Dec 2023
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Bob Wootton
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
05 Dec 2023
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Nicola Kemp
...but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.
05 Dec 2023
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Ella Sagar
Naren Patel will take over from Simon Daglish as chair of Nabs, the mental health and wellbeing charity for the media and advertising industry.
04 Dec 2023
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Omar Oakes
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
04 Dec 2023
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Ella Sagar
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company's workforce.
04 Dec 2023
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Jack Benjamin
WPP's GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
04 Dec 2023
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Jan Gooding
What can we learn from the recent ad for Charlie's Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?
04 Dec 2023
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Omar Oakes
2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
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