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Results categorised as Advertising
06 Feb 2024
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Katrina Urban
Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
06 Feb 2024
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Ella Sagar
Most people think brands should be more proactive in helping them navigate high living costs, according to new research.
06 Feb 2024
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Ella Sagar
Media Smart, UK advertising's non-profit education programme, reached 845,000 young people in 2023.
05 Feb 2024
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Ella Sagar
Nearly three-quarters of consumers are "unwilling" to pay extra to opt out of advertising on Amazon Prime Video, according to new research.
02 Feb 2024
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Hannah Mirza
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
01 Feb 2024
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Mike Follett
Marketing academics may be disputing the TV buyer's rule of three concept, but they have much to learn from each other.
01 Feb 2024
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Omar Oakes
"Context" is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
01 Feb 2024
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Aidan Mark
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
31 Jan 2024
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Ella Sagar
Octave's director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.
31 Jan 2024
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Ella Sagar
Megan Davies also reflected on highlights from the event's main panel, which heard rallying cries for the return of creativity in media.
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