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Results categorised as Advertising
26 Feb 2024
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Ella Sagar
The company has struggled to turn large audiences into reliable advertising and subscription revenue, industry sources say.
26 Feb 2024
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Ella Sagar
Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company's advertising ambition, its podcast and audiobook strategy, and kindness as a superpower.
23 Feb 2024
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Jenny Shevlin & Louise Twycross-Lewis
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
23 Feb 2024
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Ella Sagar
TikTok’s head of client measurement for Europe, Israel and global gaming, Steve Lockwood, does not see TikTok as like TV or taking TV's audiences, but instead that they are more complementary to each other.
23 Feb 2024
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Greg Grimmer
Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.
22 Feb 2024
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Ella Sagar
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox's new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
22 Feb 2024
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The Media Leader Staff
The awards, now in their fourth year, are the ultimate accolade that celebrates media leadership in the UK and internationally.
22 Feb 2024
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Omar Oakes
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
21 Feb 2024
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Ella Sagar
The director of sales, international, at Acast shares her bravest moment and the value of "slow media".
21 Feb 2024
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Nick Manning
Holding groups are increasingly using "principal-based" media trading models, but their lack of transparency goes against any progress made in client trust.
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