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02 Mar 2020
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Dominic Mills
From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA's annual conference.
24 Feb 2020
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Dominic Mills
What has always been Coke’s brand positioning has now morphed into today’s must-have 'brand purpose' - and the business has fallen victim to the fad.
17 Feb 2020
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Dominic Mills
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV's recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
10 Feb 2020
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Dominic Mills
The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.
03 Feb 2020
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Dominic Mills
Why draw the line at just banning fossil fuel companies, writes Dominic Mills in his critique of The Guardian's decision.
27 Jan 2020
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Dominic Mills
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
20 Jan 2020
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Dominic Mills
It's often an unfashionable idea, but Dominic Mills shows that combining the best of new and old media strategy really does deliver. Plus: The joy of the portmanteau.
13 Jan 2020
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Dominic Mills
The idea that adland can collectively change the world is growing. But any impact it can make is right at the margins, argues Dominic Mills.
06 Jan 2020
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Dominic Mills
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
16 Dec 2019
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Dominic Mills
As they hightail it out of the company, M&C Saatchi's board members have inadvertently made the case for diversity, writes Dominic Mills.
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