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Results written by Dominic Mills
11 May 2015
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Dominic Mills
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media - plus: do we need to prescribe some anti-depressants to copywriters?
05 May 2015
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Dominic Mills
The use of neuroscience in commercial advertising is becoming increasingly influential - but its contribution to political advertising could be staggering. So why don't politicians use it?
27 Apr 2015
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Dominic Mills
Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.
20 Apr 2015
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Dominic Mills
A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?
13 Apr 2015
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Dominic Mills
Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.
07 Apr 2015
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Dominic Mills
Everybody knows insurance is a bore - so what's the least boring way to advertise it? Dominic Mills goes Down Under to find out.
30 Mar 2015
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Dominic Mills
We should think of Blue 449 and its 'open source' approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit...
23 Mar 2015
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Dominic Mills
It's awards season and hardened judge Dominic Mills - with help from Thinkbox's Tess Alps and 7Stars' Jenny Biggam - shares the dos and don'ts of submitting a winning entry.
16 Mar 2015
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Dominic Mills
Is it time magazines looked at the collective effect coverline hyperbole is having on potential customers, asks Dominic Mills.
09 Mar 2015
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Dominic Mills
The latest SSE ad raises the ghastly prospect of brand owners turning to advertising to project their whiter-than-white tax credentials, just as they have with green issues.
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