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Results written by Dominic Mills
19 Sep 2016
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Dominic Mills
What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills
12 Sep 2016
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Dominic Mills
There's set to be a lot of drama in the room at this year's IPA Effectiveness Awards, writes Dominic Mills - starting with Sainsbury's and newly-dumped agency of 35 years, AMV BBDO
05 Sep 2016
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Dominic Mills
Omnicom and McDonald's think they are working together to build the agency of the future, but Dominic Mills isn't buying it
30 Aug 2016
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Dominic Mills
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
22 Aug 2016
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Dominic Mills
The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
15 Aug 2016
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Dominic Mills
As the gender debate kicks into overdrive, Dominic Mills - with the help of some industry contacts - examines why women do so well in media agencies, and what we can learn from this.
08 Aug 2016
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Dominic Mills
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi's boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
25 Jul 2016
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Dominic Mills
Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work
18 Jul 2016
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Dominic Mills
There are two fundamental problems with digital, writes Dominic Mills - but are they enough to swing the pendulum back in print's favour?
11 Jul 2016
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Dominic Mills
Artificial Intelligence might be about to become the next big brand tool - but where do agencies fit in, wonders Dominic Mills - plus: why Facebook has forced media owners into a tailspin
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