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Results written by Dominic Mills
10 Jul 2017
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Dominic Mills
Agencies and media owners will have the odd punch-up from time to time - but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.
03 Jul 2017
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Dominic Mills
There’s a tendency at Cannes to see creativity in a fluffy bubble - but McKinsey sent an especially valuable message that the entire industry needs to hear, writes Dominic Mills.
26 Jun 2017
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Dominic Mills
New business Harbour hopes to provide independents with the benefits of being part of a network with none of the misery. Can it work? Dominic Mills investigates.
19 Jun 2017
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Dominic Mills
Dominic Mills explains the toll Brexit could take on London as a global advertising hub - and why rosé tastes better in Shoreditch. Plus: A new strapline for Campaign magazine.
12 Jun 2017
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Dominic Mills
Some companies are conditioned to exaggerate, while others place blind faith in their own numbers - either way, someone will call them out, one bollocks stat at a time. By Dominic Mills.
05 Jun 2017
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Dominic Mills
The language used in GroupM's surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
30 May 2017
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Dominic Mills
It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills - and ad revenues will be the first casualty.
22 May 2017
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Dominic Mills
Why are the likes of McDonald's and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
15 May 2017
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Dominic Mills
Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.
08 May 2017
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Dominic Mills
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
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