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Results written by Dominic Mills
27 Nov 2017
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Dominic Mills
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of 'personalisation at scale'.
20 Nov 2017
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Dominic Mills
Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
13 Nov 2017
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Dominic Mills
There’s plenty on the television menu to savour, writes Dominic Mills - although for some there may well be a bitter taste.
06 Nov 2017
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Dominic Mills
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills - and the parallels don't stop there.
30 Oct 2017
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Dominic Mills
There's so much to say about Google's wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
23 Oct 2017
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Dominic Mills
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
16 Oct 2017
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Dominic Mills
It's time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook's apology.
09 Oct 2017
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Dominic Mills
Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland's image was stuck in the past until some tuna pornography appeared.
02 Oct 2017
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Dominic Mills
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight...and his amazing shirts.
25 Sep 2017
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Dominic Mills
As they confront Facebook and Google, commercial TV rivals are talking of co-operation - but they are determined not to repeat the mistakes of the newspaper industry.
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