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Results written by Dominic Mills
19 Feb 2018
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Dominic Mills
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills - but how will its CMO's words be translated into real-world actions? Here's the nitty-gritty.
12 Feb 2018
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Dominic Mills
Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners - even in different sectors - will feel inspired to follow.
05 Feb 2018
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Dominic Mills
Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn't seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
29 Jan 2018
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Dominic Mills
Dominic Mills wonders if the excellence of the Financial Times' journalism can help change the minds of 'news rejectors'. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.
22 Jan 2018
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Dominic Mills
Advertisers are spending the most money on the least effective ads, and the least on the most. It's an upside-down world, writes Dominic Mills.
15 Jan 2018
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Dominic Mills
The idea of deliberately creating addiction in social media platforms could - just like it did for the tobacco industry - spell serious trouble.
08 Jan 2018
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Dominic Mills
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
18 Dec 2017
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Dominic Mills
It’s tough making predictions, especially about the future - but Dominic Mills will try nonetheless.
11 Dec 2017
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Dominic Mills
Armed with this year's collective billings, Dominic Mills looks at where it's gone right - and wrong - for independent media agencies in 2017.
04 Dec 2017
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Dominic Mills
We have entered a complicated world where advertisers' media budgets are under intense scrutiny, writes Dominic Mills - and they better get used to it. Plus: the genius plan to hold Facebook to account.
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