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Results written by Dominic Mills
30 Apr 2018
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Dominic Mills
Dominic Mills hacks his way through some unfathomable language to understand why every media agency needs its own agent for transformation. Plus: A tale of two retailers...and TV.
23 Apr 2018
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Dominic Mills
Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.
16 Apr 2018
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Dominic Mills
It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
09 Apr 2018
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Dominic Mills
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
03 Apr 2018
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Dominic Mills
Looking at the latest digital developments in out-of-home, Dominic Mills wonders if the sector can show its private equity owners the money fast enough.
26 Mar 2018
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Dominic Mills
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook's ad model.
19 Mar 2018
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Dominic Mills
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB's 'meta' research fail.
12 Mar 2018
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Dominic Mills
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
05 Mar 2018
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Dominic Mills
While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television's progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
26 Feb 2018
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Dominic Mills
Possibly bringing both conscious and unconscious biases to this week's column, Dominic Mills reviews and digests the Choice Factory - Richard Shotton's behavioural science bestseller.
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