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Results written by Dominic Mills
10 Dec 2018
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Dominic Mills
Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
03 Dec 2018
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Dominic Mills
Ahead of this week's Future TV Advertising Forum, and with a hefty new GroupM report by his side, Dominic Mills outlines the most important issues now facing the television industry.
26 Nov 2018
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Dominic Mills
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills - but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.
19 Nov 2018
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Dominic Mills
Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don't strike the right balance between brand and activation.
05 Nov 2018
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Dominic Mills
The key figures for some social media platforms show costs are up while engagement is down - so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
29 Oct 2018
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Dominic Mills
The ease of hiring low-cost freelancers is fuelling the rise of in-housing - but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
22 Oct 2018
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Dominic Mills
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
15 Oct 2018
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Dominic Mills
Karmarama says the ‘customer’ is dead - too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
08 Oct 2018
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Dominic Mills
Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go...
01 Oct 2018
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Dominic Mills
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz's new Salad Cream ad should be served with a dollop of euthanasia.
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