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Results written by Dominic Mills
09 Dec 2019
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Dominic Mills
The ANA's word of the year has a lot in common with Boris' Brexit mantra, writes Dominic Mills - everyone uses it, but no one knows what it means.
02 Dec 2019
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Dominic Mills
Dominic Mills wonders if the joy found in M&S's festive ads could help revitalise the business beyond Christmas - while he remains confused by Pandora's strange offering.
25 Nov 2019
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Dominic Mills
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
18 Nov 2019
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Dominic Mills
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It's almost radical, writes Dominic Mills.
11 Nov 2019
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Dominic Mills
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
04 Nov 2019
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Dominic Mills
Argos’s 'Book of Dreams' ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
28 Oct 2019
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Dominic Mills
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
21 Oct 2019
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Dominic Mills
The more Dominic Mills thinks about adland's new obsession with doing things "Faster, Better, Cheaper", the more irritated he becomes.
10 Oct 2019
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Dominic Mills
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.
07 Oct 2019
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Dominic Mills
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
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