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Results written by David Pidgeon
13 Sep 2016
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David Pidgeon
The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution.
08 Sep 2016
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David Pidgeon
The use of 'dynamic ad insertion' technology will mean viewers will see ads that correspond with the available data about them.
24 Aug 2016
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David Pidgeon
Brexit has a strong impact on newsbrand readership for the July 2015 - June 2016 period - with mobile viewing a clear driver for growth.
03 Aug 2016
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David Pidgeon
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
02 Aug 2016
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David Pidgeon
Advertising, globally, will amount to $552 billion next year - a 4.3% increase, year on year - but factoring in wider marketing services, the figure rises to more than a trillion dollars.
01 Aug 2016
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David Pidgeon
Trinity Mirror has announced a 42.3% surge in pre-tax profits following the acquisition of regional publisher Local World.
27 Jul 2016
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David Pidgeon
ITV has recorded pre-tax profits of £425m in the first six months of the year, but warns of future cost-savings following Brexit fallout.
07 Jul 2016
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David Pidgeon
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen "fantastic results".
06 Jul 2016
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David Pidgeon
Katharine Viner said she is not "theologically opposed" to putting up a paywall - but wants to explore an alternative route first and keep Guardian journalism accessible.
01 Jul 2016
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David Pidgeon
Publishing print advertising and circulation revenue fell by 17% and 5%, respectively, over the first half of the year - but digital revenues grew by 14%.
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