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Results written by David Pidgeon
15 Nov 2016
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David Pidgeon
Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced - with the ability to click-to-buy the products.
11 Nov 2016
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David Pidgeon
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
25 Oct 2016
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David Pidgeon
The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.
21 Oct 2016
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David Pidgeon
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
04 Oct 2016
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David Pidgeon
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
23 Sep 2016
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David Pidgeon
An earlier counting method - that lasted for two years - likely overestimated average time spent watching videos by between 60% and 80%.
20 Sep 2016
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David Pidgeon
Newspapers may have built their success on the printed word, but there is a clear future embracing video.
19 Sep 2016
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David Pidgeon
Trinity Mirror's chief revenue officer has renewed calls for the creation of a "unified [sales] platform" to help the publishing sector square up to the "duopoly of Facebook and Google."
19 Sep 2016
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David Pidgeon
From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year's Dmexco. Newsline editor, David Pidgeon, reports
15 Sep 2016
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David Pidgeon
There are new problems facing the adtech world says Sky Media's deputy Jamie West that are creating a "very, very complicated" market.
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