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Results written by David Pidgeon
03 Jan 2017
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David Pidgeon
Following a beta launch in the US, advertisers will now be able to measure "Human and Viewable" and "Human, Viewable, and Audible" video ad impressions, helping to determine campaign effectiveness and weed out 'bot' views.
03 Jan 2017
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David Pidgeon
Simon Brown, UKTV's executive director of strategy, will be appointed to BARB's board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
08 Dec 2016
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David Pidgeon
Currently global chief revenue officer at Performics, the Publicis-owned performance marketing agency, Bertozzi will start in the new role in January and will be based in London.
08 Dec 2016
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David Pidgeon
The new rules were announced today by the Committee on Advertising Practice and ban the advertising of high fat, salt or sugar food or drink products in children's media.
08 Dec 2016
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David Pidgeon
Xaxis, WPP's programmatic business, has named Nicolas Bidon as global president, succeeding Brian Gleason who is moving to GroupM's new [m]platform as global CEO.
08 Dec 2016
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David Pidgeon
In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to "change advertising for good."
05 Dec 2016
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David Pidgeon
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
30 Nov 2016
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David Pidgeon
GroupM's global chairman, Irwin Gotlieb, has said television broadcasters - against a backdrop of "distrust" and "bickering" over the subject - must move quicker to adopt addressable TV to help future-proof the medium.
30 Nov 2016
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David Pidgeon
The deal, made for an undisclosed sum, will see one of the UK's largest independent creative agencies integrate its experience within Accenture Interactive to offer "connected creativity" to brands.
17 Nov 2016
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David Pidgeon
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
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