SEARCH
Results written by David Pidgeon
08 Sep 2017
|
David Pidgeon
New research has revealed the scale of opportunity for connected TV advertising in Europe, with "widespread agreement" across the entire market that connected TV is a new class of inventory.
23 Aug 2017
|
David Pidgeon
ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.
10 Aug 2017
|
David Pidgeon
Following the departure of Chris Bovill and John Allison as joint heads of 4creative, Channel 4 has announced the appointment of Alice Tonge to the role.
10 Aug 2017
|
David Pidgeon
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
10 Aug 2017
|
David Pidgeon
Following a reasonably buoyant 2016, the men's lifestyle market - despite a series of declines between January and June 2017 - is still fairly stable and most titles have healthy circulations.
10 Aug 2017
|
David Pidgeon
Although the TV Listings magazine market is in decline, the top performing titles still pack a punch.
10 Aug 2017
|
David Pidgeon
Although the majority of titles in the Home Interest market recorded declines year-on-year, the picture over the first half of the year was fairly stable.
09 Aug 2017
|
David Pidgeon
Disney will launch a direct-to-consumer streaming service in 2019, pulling all of its existing content from Netflix in the same year.
04 Aug 2017
|
David Pidgeon
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
27 Jul 2017
|
David Pidgeon
The campaign for Ford's latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer