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Results written by David Pidgeon
20 Mar 2018
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David Pidgeon
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: "We're able to execute pan European campaigns now - but the bigger bells and whistles stuff is still over the horizon."
16 Mar 2018
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David Pidgeon
There is growing appetite to deliver online advertising that is contextual, relevant and more respectful to the consumer - but that isn't at the expense of audience first strategies.
12 Mar 2018
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David Pidgeon
#timeTo, which builds on the momentum of the #MeToo and #TimesUp movements, has been set up by the Advertising Association, NABS and WACL to "stamp out" sexual harassment in the workplace for all sexualities and genders.
08 Mar 2018
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David Pidgeon
In total, 300 of Channel 4's 850 jobs are to be relocated outside of the capital as three new creative hubs are created in as-yet unspecified cities.
06 Mar 2018
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David Pidgeon
Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
06 Mar 2018
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David Pidgeon
ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.
06 Mar 2018
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David Pidgeon
JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.
06 Mar 2018
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David Pidgeon
After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.
05 Mar 2018
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David Pidgeon
Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.
01 Mar 2018
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David Pidgeon
Have media planners forgotten about the importance of where ads are seen? It was a question Newsworks wanted the industry to consider at its annual Shift conference .
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