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Results written by David Pidgeon
03 Jul 2019
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David Pidgeon
Citing concerns about the power of major social networks, the UK's Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.
01 Jul 2019
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David Pidgeon
Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK - to work alongside newly promoted co-MD Steve George.
28 Jun 2019
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David Pidgeon
Consequently, Nadine Young has been promoted to fill his shoes, but will continue to lead the P&G One team while taking on a broadened remit with additional responsibilities across Starcom.
28 Jun 2019
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David Pidgeon
Even excluding the technical feats of delivering gold-standard currencies - those things that underpin media planning and billions of pounds in trading - the politics that surround them can make your head spin.
27 Jun 2019
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David Pidgeon
Advertisers and agencies are seeking to fill a "gap in the market" that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.
27 Jun 2019
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David Pidgeon
News UK, publisher of the Times and the Sun, has revealed how by better leveraging its data, it is transforming its business to become a "strategic partner" for its advertising clients.
18 Jun 2019
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David Pidgeon
The "reimagined" digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.
14 Jun 2019
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David Pidgeon
Consumers are becoming increasingly accustomed to viewing content without advertising - so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions
12 Jun 2019
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David Pidgeon
The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.
10 Jun 2019
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David Pidgeon
JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands - showing that digital provides a 98% uplift to monthly print audiences.
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