ARCHIVE ▸ RICHARD MARKS
Showing 41 - 47 of 47
13 Aug 2013
It's silly season and news is drying up - so it's a good job Research the Media's Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
09 Jul 2013
After both the BBC and ESPN put their 3D development on ice - citing a lack of consumer appetite for the technology - Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?
05 Jun 2013
We are headed towards a digital future with just three media - video, text and audio - delivered across screens of varying sizes, yet 'TV' and 'radio' still have very strong connotations. So how should we change our definitions in a connected world? Richard Marks of Research the Media investigates...
08 May 2013
Broadchurch was a huge hit for ITV, says Richard Marks of Research the Media - but will it be able to replicate that success? Whatever happens, at least we've learned that rather than 'the Internet' proving to be a threat to TV, in many ways it is just what it has been waiting for: digital technology propagating a buzz around a show, and then giving people the means to join the party - a rolling stone gathering digital moss.
09 Apr 2013
Twitter is now emerging as the primary curator of - and gateway into - the internet, and will potentially supplant Facebook argues Richard Marks, Director of Research The Media.
26 Mar 2013
Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology - as well as a call to action.
18 Oct 2011
Richard Marks, chief executive of Kantar Media Audiences, looks at the increasing importance of TV data and how it is becoming the "new oil" for the industry.
Showing 41 - 47 of 47
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