ARCHIVE ▸ DEREK JONES
21 Oct 2011
The Urban Dictionary's definition of zeebox is "a drug infested overflow of the mind and a representation of a madman's inner most mental desire to manipulate the viewer and make you feel and think that you yourself are going or are already insane." Man…!
17 Oct 2011
Two cuts from the final panel at MediaTel Group's Connected TV Experience event illustrated the difficulties and requirements of a media world where data is in abundance but answers often are not.
17 Oct 2011
Google's new broadband homes research initiative came under the microscope during the final session of the day - Metrics - at MediaTel Group's The Connected TV Experience conference.
17 Oct 2011
How can publishers take control and get more value online? This was a central theme of the AOP Digital Summit's Ask The Agencies session on Friday.
30 Sep 2011
The news that the two major agency systems, DDS and MediaBank, are planning to merge, had been on the rumour mill for a little while - but it stunned many when it was officially announced this week. Not least because the relationship between the two businesses had appeared to be about as warm as Mancini and Tevez.
26 Sep 2011
Writing in Campaign in May 2006, Ian Darby commented: "On the whole, it's refreshing to see an agency from outside the top ten triumph in such a big pitch, apparently on the back of strong strategic thinking. Let's just hope these ideas amount to more than a pile of Barclays." *
15 Sep 2011
Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis - and money - that is being staked on connected TV.
14 Sep 2011
An IBC debate, 'Changing the Advertising Paradigm', convinced few at this week's Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
02 Sep 2011
I have been following the Athletics World Championships this week, as I am sure many of you have too. I hadn't realised until I went to tune in for the first time that Channel 4 had snaffled this from the Beeb - and taken Michael Johnson with them.
26 Aug 2011
Commenting on the latest advertising expenditure forecasts from Carat, Jerry Buhlmann, chief executive of Aegis Group plc, remains cautiously optimistic.
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