ARCHIVE ▸ DEREK JONES
20 Oct 2010
New research from Parks Associates forecasts that the number of European households with a connected TV will reach 47 million in 2014 (just 4 million in 2009). The number of households with a connected Blu-ray player will jump from 5 million in 2010 to approximately 66 million in 2014.
19 Oct 2010
The latest IPA/BDO Bellwether survey raises as many questions as it answers. The headline is one of marketing budgets revised marginally upwards in Q3 after a similar small downgrade in Q2.
19 Oct 2010
Merrill Lynch have released updated European advertising forecasts, which put the UK at +6.7% this year, falling to +3.9% in 2011, but up a healthy 7% in Olympic year.
19 Oct 2010
ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
18 Oct 2010
On the face of it, ZenithOptimedia's latest global ad revenue forecast headlines make positive reading - up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.
18 Oct 2010
As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
18 Oct 2010
The AOP conference saved some of the best to late on Friday with an address by Jay Altschuler, Global Media Communications Planning Director of Unilever that illustrated a range of creative - and sometimes slightly quirky - thinking around digital solutions, with an emphasis on mobile.
18 Oct 2010
On a day when traditional media was boosted by the latest AA figures - albeit from a low base - I came to the AOP's Digital Publishing Summit in the hope of telling Newsline readers something new about this industry. Sorry - I can't… so far!
11 Oct 2010
Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn't want them to (I don't like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.
04 Oct 2010
Guardian News & Media's Adam Freeman commented at MediaTel Group's Future of National Newspaper Seminar: "We used to have long conversations with agencies about newspaper target audiences, but my people don't now at all."
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