Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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19 Mar 2015

This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.

12 Mar 2015

Sky's Jeremy Darroch says the latest review must address Openreach's "conflict of interest" as a subsidiary of BT or "risk extending the problems" that are affecting the industry and its customers today.

11 Mar 2015 |

The future role of JICs - the Joint Industry Councils that manage the different audience measurement 'currencies' - dominated this year's Future of Media Research conference. So what does the future have in store?

11 Mar 2015

Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.

09 Mar 2015

Bampton has agreed with the broadcaster's new owner, Viacom, to continue as a part-time consultant for Channel 5 from 1 April to help with the transition.

09 Mar 2015

Despite the good news, the group warned that the future will be met with political and economic uncertainties.

06 Mar 2015

After a rocky start to the year, February saw further circulation declines in the newspaper market, according to the latest ABC figures.

27 Feb 2015

Is the traditional TV-set finally seeing tablets and laptops nibble at its dominance? Viewing on the big box decreased by 4.7% last year, whilst viewing on other screens grew by 17%, year on year.

26 Feb 2015 |

"It's a problem, but I don't think we know how big a problem," said the IAB's director of data and industry programmes, Steve Chester, during the 2015 Video Upfronts conference on Wednesday.

25 Feb 2015

Continuing its unrivalled dominance, the Daily Mail leads with a combined print and digital readership of almost 23.5 million, with a fairly even split across print, PC and mobile.

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