ARCHIVE ▸ SIMON CARR
Showing 21 - 29 of 29
17 May 2022
Putting a TV ad on a different screen isn't enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.
19 Apr 2022
The market is changing, and so too are media behaviours. That means, as strategists, it’s imperative we scale up ourselves and our approaches too.
22 Mar 2022
The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.
15 Feb 2022
Across multiple categories, brands are starting to look and sound the same. Strategist Simon Carr looks at the curious reasons behind the trend, and how to change it.
20 Jan 2022
By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.
07 Dec 2021
Spending on subscription services jumped more than 50% in lockdown, but is there still more to play for? Hearts & Science CSO Simon Carr looks at the evidence.
16 Nov 2021
All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr
04 Oct 2021
How should media agencies plan for a turkey of a Christmas? Simon Carr, chief strategy officer, Hearts & Science shares his thoughts
16 Sep 2021
Simon Carr, chief strategy officer at Hearts & Science considers the forces for environmental change and the rise of conscious consumerism
Showing 21 - 29 of 29
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