ARCHIVE ▸ SCARLETT O'DONOGHUE
28 Nov 2017
The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.
28 Nov 2017
Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.
22 Nov 2017
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
22 Nov 2017
Ad consideration was 152% higher among readers with a close relationship to the publisher.
22 Nov 2017
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
16 Nov 2017
57% agreed that in an increasingly data-driven world, marketing without data shouldn't be considered as marketing.
15 Nov 2017
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
15 Nov 2017
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
12 Nov 2017
WARC's data also reveals that TV drew 34.9% of global adspend last year.
09 Nov 2017
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
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