ARCHIVE ▸ PHIL ROWLEY
Showing 21 - 30 of 32
04 Jul 2023
Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.
05 Jun 2023
In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.
16 May 2023
When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.
Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom's Phil Rowley predicts what we can expect from the new James Bond.
16 Mar 2023
We need to rethink Artificial Intelligence's use and power in our lives as humans are on course to hit a wall with innovation.
20 Feb 2023
The Scaniverse prefers accuracy over fantasy.
31 Jan 2023
3D cinema has had four attempts at establishing itself, but all have failed to stick. Why are some media tech doomed to unpopularity despite repeated attempts to foist them upon us?
12 Jan 2023
Omnicom’s Phil Rowley reports from the best tech conference you’ve never heard of.
02 Dec 2022
You're likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.
21 Oct 2022
In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.
Showing 21 - 30 of 32
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