ARCHIVE ▸ MIKE FLETCHER
08 Jul 2021
News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers.
08 Jul 2021
The first metric to be tested will be a Cost Per Completed View - a guarantee that clients will only pay for video ads viewed in full
08 Jul 2021
Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%.
07 Jul 2021
Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.
07 Jul 2021
Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says
02 Jul 2021
Channel 4 and Sky today announced they have renewed and expanded their long-term commercial partnership
02 Jul 2021
Publicis Media-owned, Spark Foundry is launching apple scented OOH sites on behalf of Jack Daniels
02 Jul 2021
Pinterest has introduced a ban on advertising that features weight loss language and imagery across its platform in a bid to promote body neutrality and acceptance
30 Jun 2021
A third of UK brands plan to be carbon neutral by the end of 2023, says CLICKON survey
17 Jun 2021
A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer