ARCHIVE ▸ MIKE FOLLETT
Showing 11 - 20 of 28
02 Oct 2024
So we recently found that it's the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.
19 Sep 2024
Aggregate attention time matters. It's astonishing that some in our industry still don't take attention time seriously.
Marketing academics may be disputing the TV buyer's rule of three concept, but they have much to learn from each other.
30 Aug 2023
Human attention is rich, complex, and multifaceted, and anyone who says otherwise isn't a fundamentalist.
03 Jul 2023
Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.
24 May 2023
Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.
14 Mar 2023
Route Research’s new OOH currency points the way for all other media to follow.
05 Jan 2023
Sainsbury's pips Asda, Boots and Aldi to be top of the Christmas tree according to TVision’s UK-based Attention Panel.
19 Dec 2022
Data from Lumen and TVision's attention panel reveal how much people's eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.
Showing 11 - 20 of 28
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