ARCHIVE ▸ MIKE FOLLETT
Showing 21 - 28 of 28
27 Oct 2022
Our understanding of attention can be transformed and improved when describing the concept in other languages.
Lumen Research's Mike Follett explains attention is not trying to "sucker" anyone and advocates for a growth mindset.
30 May 2022
When agencies negotiate a 'cost-per-thousand' with publishers, we should ask ‘cost per thousand what?’
03 May 2022
Most ads get glanced at rather than pored over. So why doesn't the creative or media-buying reflect how people actually interact with media?
22 Mar 2022
Partner Content: Mike Follett, Managing Director of Lumen Research, asks is it possible to ensure – or even insure – attention to ads?
15 Feb 2022
We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.
17 Jan 2022
Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen's MD.
26 Oct 2021
Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research
Showing 21 - 28 of 28
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