ARCHIVE ▸ MICHAELA JEFFERSON
29 May 2018
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.
28 May 2018
Independent media agency The Specialist Works has appointed Sharon Browne as group marketing and new business director.
24 May 2018
As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience data, as they say consumers will choose to opt out of an involuntary data relationship.
24 May 2018
In continuing efforts to restore public and advertisers' trust, Facebook has announced three new initiatives designed to combat the spread of false news.
24 May 2018
The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.
24 May 2018
The news follows the company's acquisition earlier this year by private equity firm Epris LLP, which purchased it from Meredith Corporation for an undisclosed sum.
23 May 2018
Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
22 May 2018
Pro-remain national newspaper The New European will be releasing a unique feminist takeover edition to showcase female writers and discuss the news women are affected by.
17 May 2018
Rajar's Q1 report has unveiled some exciting new milestones for the industry - here are the major take-outs.
16 May 2018
Facebook removed 837 million pieces of spam in the first quarter of 2018, according to a new report released by the social media platform as it continues to appease demands for increased transparency.
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