Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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14 Feb 2019

Once again RHS Media's The Garden leads the home interest magazine market, with a total circulation of just over 439,000.

14 Feb 2019 |

Oliver Hansard, 4C Insights' VP Sales, explains why marketers have to take an audience-first approach to their advertising - and why the logical adaption is for media agencies to mould their teams around that strategy.

14 Feb 2019

The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% - an additional 22,200 copies to reach more than a million sales.

07 Feb 2019

BBC Radio 2 continued to top the national breakfast rankings during the fourth quarter of 2018, while Capital London's weekly reach reduced by -1.4% quarter-on-quarter to 915,000 listeners.

07 Feb 2019

As Rajar releases its 2018 Q4 results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours.

01 Feb 2019

M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.

29 Jan 2019

December was a tough month for broadcaster, with only Channel 4 and ITV breakfast seeing television revenues increase year on year

28 Jan 2019

Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.

17 Jan 2019

The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.

16 Jan 2019

Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.

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