ARCHIVE ▸ THE MEDIA LEADER STAFF
08 Oct 2019
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith's latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
03 Oct 2019
August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
02 Oct 2019
Industry participants can nominate candidates for the ‘Advertising Leadership Award’ and ‘Lifetime Television Industry Achievement Award’.
30 Sep 2019
Beauty brand Avon has partnered with marketing and advertising conference MAD//Fest to launch a £20k search for 'tech solutions in low tech environments'.
25 Sep 2019
Channel 4 has hired the former commercial director of Unilad, Matt Ford, to lead the sales division of its Digital Content Unit (DCU), the commercial broadcaster's new in-house digital agency.
Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.
20 Sep 2019
On Wednesday we hosted our inaugural Media Leaders Lunch - 180 senior professionals from all wings of the sector gathered at the Science Museum's new Illuminate centre to network, feast and listen to some lively debates.
16 Sep 2019
Time to get outside? The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to a new report from Zenith.
Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne's annual digital marketing event.
12 Sep 2019
Of the twelve newspapers in the UK's daily market, only two were able to report any growth in sales figures between July and August 2019, with the Sunday market faring only a little better.
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