Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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18 May 2020

Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.

18 May 2020

Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.

14 May 2020

Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.

14 May 2020

The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.

14 May 2020

The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.

12 May 2020

Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week's ISBA/PwC report, and what the future holds for programmatic.

12 May 2020

New research from the outdoor advertising sector has revealed that 51% of 16-34 year olds say "going outdoors" will be the first thing they do once the COVID-19 lockdown is relaxed.

04 May 2020

Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.

30 Apr 2020

Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.

29 Apr 2020

The Mediatel News columnist initially started on Stonewall’s board in April 2013 and was elected chair in April 2014. She will be replaced by Sheldon Mills.

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