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30 Jan 2013
Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, argues a new report.
29 Jan 2013
Tuesday 5 February sees the return of the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year include Big Data, NRS PADD, measuring VOD and asking if it is even worth trying to measure and monitor social media?
28 Jan 2013
According to a survey of US internet users, conducted by Nielsen for the Cable & Telecommunications Association for Marketing (CTAM), people still most often talked about TV shows while in the same room, face to face or over the phone.
25 Jan 2013
The Independent online has seen a good level of growth for December 2012 according to the latest data from ABC. With a 13.8% increase on the previous month, the website bagged an extra 117,590 unique daily browsers, bringing its total up to 970,899.
24 Jan 2013
Commercial terrestrial television channels have seen some mixed fortunes in their network advertising revenues for the period December 2011 - 12. Channel 5 saw the biggest drop, down a substantial 14.9%, followed by Channel 4, down -7.2%.
16 Jan 2013
Deloitte predicts that the television industry in 2013 will commence the roll-out the next generation of high definition TV, known as 4K, offering four times the resolution of the best high definition services currently available, amongst other key predictions.
11 Jan 2013
The daily newspaper market was down -1.9% in December 2012. The 'i' was hit hardest, recording a -3.7% drop and losing 11,000 copies, followed by the Sun, down -3.6% (83,874 copies) and the Daily Star with a 3.5% drop (19,424 copies).
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