ARCHIVE ▸ THE MEDIA LEADER STAFF
23 Nov 2017
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From focusing on business outcomes, to better use of data, and simplifying the buying process, Magnetic, GroupM, Rezonence and Newsworks discuss what publishers can do, as a joint force, to ensure a brighter future.
22 Nov 2017
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
22 Nov 2017
Ad consideration was 152% higher among readers with a close relationship to the publisher.
22 Nov 2017
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
21 Nov 2017
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
16 Nov 2017
Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.
16 Nov 2017
57% agreed that in an increasingly data-driven world, marketing without data shouldn't be considered as marketing.
15 Nov 2017
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
15 Nov 2017
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
12 Nov 2017
WARC's data also reveals that TV drew 34.9% of global adspend last year.
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